Chippenham awarded Purple Flag for the Eighth Year
Chippenham is celebrating as it proudly receives the Purple Flag accreditation, a recognition of its commitment to creating a dynamic, secure, and vibrant evening and night-time economy.
Awarded by the Association of Town and City Management, Purple Flag – similar to the Blue Flag for beaches – aims to raise the standard and broaden the appeal of town and city centres between the hours of 5pm to 5am.
This prestigious award highlights Chippenham’s blend of entertainment, dining, and culture, all while ensuring the safety and well-being of residents and visitors in the evening and night time economy.
Key successes in Chippenham’s submission included the high number of independents in the town, with an overall low vacancy rate, the numerous and varied events, and the strong partnership working with wide engagement across multiple partners.
There are 100 Purple Flag destinations around the globe across the UK, Ireland, Sweden, New Zealand and Australia. This includes world renowned tourist destinations to small market towns.
Purple Flag has represented the gold standard of the management of evening and night time economies for nearly 15 years.